If you are in the construction business and want to promote your company, you need the best marketing strategies available. Doesn’t matter if you work by yourself or have a team of experts – you’ll face challenges either way.
Luckily, many different marketing strategies can help you stay ahead in the game and improve your company’s marketing – white label link building being one of the more popular ones. This type of link building is a process where an SEO service provider builds a link for an SEO agency.
Other than white label link building, you have several highly effective options. We’ve composed a list of the top seven marketing strategies for promoting your construction business.
- 7 Marketing Strategies for Promoting your Construction Business
- The benefits of creating a blog for your construction business
- The Importance of Partnering with Similar Businesses
7 Marketing Strategies for Promoting your Construction Business
1. Include your staff in the marketing campaign
To make a potential client your future employee, you have to gain their trust. However, the competition is fierce in the construction market, and achieving a trustworthy relationship can be challenging. What can you do?
Show the human side of your company by including your staff in the marketing campaign. The clients will be able to see the smiling faces of your employees and start feeling like they know your company to an extent. As a result, they’ll develop more trust in your business.
Adding a human element into each marketing strategy may be a small but crucial step in increasing the trust between you and your potential clients.
2. Make your video content compelling
The construction industry is visual, after all. Why not make your video content engaging then? Making compelling video content is a great way to let your brand acquire a personality.
A video that highlights all the critical features of your projects, a video focusing on your team and their personalities, or a video showing a particular construction process can boost your marketing strategy and help you gain a bigger audience.
3. Encourage past customers to come back!
The most important audience is the one that you already have. As much as you find it important to get new customers, keeping the audience you already have is equally important.
After you complete a job for a particular customer, it would be a good idea to follow up with them after a few months and see if they have another project for you or if they need help with something else. That way, you will maintain positive relationships with existing customers.
You might be amazed to find out that more than 75% of construction businesses promote their brand and products on social media. Standing out on these platforms is very challenging, but platforms like Instagram and Facebook allow you to target specific groups and specific locations. Start there.
5. Make a transparent website
Your construction company’s website should always be easy-to-navigate, transparent, simple, and attractive. If your website has all of these four traits, your lead will be able to get all the information fast without getting turned off or overwhelmed with unnecessary info.
6. Set up Google ads
Why should you take advantage of ads on Google? It’s pretty simple – they are the types of ads that are made for your business. When you configure them correctly, a link to your website and phone number will appear when someone types “best construction company near me” on Google.
7. Make sure clients can easily find your phone number
Potential leads won’t be able to get in touch with you for remodeling their living room if they have to dig through your website for several minutes to find your phone number. Therefore, make sure that you have your phone number right next to your company’s logo, whether it’s on your homepage, a flyer, a billboard, or a Google ad.
The benefits of creating a blog for your construction business
Though people usually relate blogs to fashion, lifestyle, and food, we’re here to show you that a construction business can also benefit from some content. A construction blog is an ingenious way to get more customers and build trust between your business and clients.
Including a blog on your website can compel potential clients to contact you for a construction business because they found helpful information on your blog posts. Other than strengthening the quality of your website, a construction blog is excellent for improving your business’s SEO.
In addition, a construction blog can lead to a more organic and better flow of traffic in your construction business. Don’t neglect the benefits a construction blog can bring to your company.
The Importance of Partnering with Similar Businesses
Yet another great marketing strategy for promoting your construction business is partnering with a peer business from the same industry. In the first lines, you’ll get a chance to present your company to a completely new market.
Next, you’ll get a chance for cross-promotion. In co-marketing based on trust and mutual interest, there’s always room to find similarities between your brand and your partner’s brand and expand marketing efforts on both sides.
The three key points to master when partnering with another construction company are:
- Partnering with a construction business that can help you in some way;
- Making sure that your partner has a big audience;
- Ensuring that you build relationships only with companies that have similar brands.
Teamwork between two companies in similar niches and with similar goals can be incredibly productive.
We hope that the seven top marketing strategies we have listed above will help you take the marketing of your construction company to the next level. Besides placing your employees first and creating a compelling website, promoting your company on social media can also help.
Partnering up with a construction company with similar brands, goals, and interests will always lead to an expansion of marketing efforts. Finally, including a blog on your website, even if you consider it unnecessary, will always grasp the attention of your clients. Good luck!